Posted by Jorge S on September 01, 2017

Year: 

2017

Find the Force at the nearest retailer when Hasbro unveils its highly-anticipated new toy line for Star Wars: The Last Jedi on this year’s Force Friday II! The global celebration kicks off with Disney’s Find the Force Augmented Reality (AR) experience, key midnight events at retailers around the world, and the mass unveiling of the latest Star Wars: The Last Jedi products. This epic celebration features Hasbro’s highly anticipated new toy line and expansive collection of figures, role play, vehicles, and more celebrating the debut of Star Wars: The Last Jedi, hitting theaters on December 15.

In addition to its classic expressions of figures and role play, Hasbro’s wide-ranging line of toys will also include innovative and new products. The new FORCE LINK technology combines wearable tech with the beloved characters and vehicles from the Star Wars saga to deliver a play experience that brings Star Wars stories to life like never before. Use the wearable FORCE LINK band to unlock an extensive collection of sounds, phrases, and lights with compatible figures, accessories, vehicles, and playsets in the 3.75-inch line. In addition, the ELECTRONIC PORG PLUSH and R/C HYPERDRIVE BB-8 offer fans fun, interactive play with their favorite Star Wars sidekicks and creatures. Hasbro’s vast new offering also includes highly detailed figures and role play from STAR WARS: THE BLACK SERIES for collectors celebrating fan favorite characters like Rey with key items including the STAR WARS: THE BLACK SERIES DELUXE REY’S SPEEDER (JAKKU) VEHICLE. In addition, Hasbro is offering Star Wars themed NERF blasters, lightsabers, masks, playsets and so much more for fans of all ages.

“Toys and authentic storytelling are a crucial part of the Star Wars universe, and we can’t wait to provide this for our fan community when we launch our most innovative Star Wars toy line yet. It’s incredible that we’ve been a part of the Star Wars legacy for 40 years, and we’re so proud to continue this legacy with Star Wars: The Last Jedi toys being unveiled on Force Friday II,” said Samantha Lomow, senior vice president at Hasbro.

Force Friday II is a global celebration taking place over 3 days to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi. Fans are invited to “Find the Force” by participating in a global augmented reality (AR) event mounted at 20,000 retail locations worldwide for Force Friday II weekend (Sept. 1-3). As fans turn up to take home new The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.

Toys based on Star Wars: The Last Jedi as well as classic Star Wars characters and Star Wars Rebels will be available at 12:01 a.m. on September 1st for Force Friday II. In addition to the product being revealed on Force Friday II, new products will continue to be released throughout 2017 and into 2018 as new information about the movie, the plot, and the characters are revealed.

Hasbro’s Star Wars toy line will be available at most major retailers and at HasbroToyShop.com.

6-INCH Figure Assortment

(Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 2017)

Take the action and adventure of STAR WARS: THE LAST JEDI to the next level with incredibly detailed STAR WARS: THE BLACK SERIES figures. These 6-inch scale figures are designed with extensive detail and articulation for the ultimate STAR WARS collector. Characters include REY (Jedi Training), LUKE SKYWALKER (Jedi Master), KYLO REN, and more. Each figure sold separately. Available at most major retailers and on HasbroToyShop.com.

 

3.75-INCH TITANIUM SERIES Figure Assortment

(Ages 4 years & up/Approx. Retail Price: $14.99/Available: Fall 2017)

Bring home the adventure from STAR WARS: THE FORCE AWAKENS with 3.75-INCH TITANIUM SERIES figures featuring movie-real design and extensive articulation. Comes with iconic battle accessories inspired by the movie, as well as a display base and double-sided backdrop to recreate your favorite unforgettable moments. Characters include REY, FINN, KYLO REN, and CAPTAIN PHASMA. Each figure sold separately. Available at most major retailers and on HasbroToyShop.com.

CENTERPIECE LUKE SKYWALKER and DARTH VADER

STAR WARS: THE BLACK SERIES CENTERPIECE LUKE SKYWALKER Figure

(Ages 14 years & up/Approx. Retail Price: $49.99/Available: Fall 2017)

Showcase some of the most incredible STAR WARS battle scenes. Each CENTERPIECE Figure Dramatic Moments collection features iconic scenes enhanced with premium light. This statuesque LUKE SKYWALKER figure captures a dynamic pose inspired by the battle of Hoth in STAR WARS: THE EMPIRE STRIKES BACK that you cannot achieve with any other STAR WARS: THE BLACK SERIES figure, and provides a scene that you can build your existing figures around. Available at most major retailers and on HasbroToyShop.com.

STAR WARS: THE BLACK SERIES CENTERPIECE DARTH VADER Figure

(Ages 14 years & up/Approx. Retail Price: $49.99/Available: Fall 2017)

Showcase some of the most incredible STAR WARS battle scenes. Each CENTERPIECE Figure Dramatic Moments collection features iconic scenes enhanced with premium light. This statuesque DARTH VADER figure captures a dynamic pose inspired by Darth Vader’s debut in STAR WARS: A NEW HOPE that you cannot achieve with any other STAR WARS: THE BLACK SERIES figure, and provides a scene that you can build your existing figures around. Available at most major retailers and on HasbroToyShop.com.

DELUXE LUKE SKYWALKER X-34 LANDSPEEDER VEHICLE

(Ages 4 years & up/Approx. Retail Price: $59.99/Available: Fall 2017)

Imagine defending the galaxy with this premium 6-inch scale vehicle from the STAR WARS saga! These machines carefully crafted with true-to-story design and elaborate detail, including a highly articulated LUKE SKYWALKER. Includes vehicle, figure, and collector stand. Available at most major retailers and on HasbroToyShop.com.

DELUXE REY’S SPEEDER (JAKKU) VEHICLE

(Ages 4 years & up/Approx. Retail Price: $59.99/Available: Fall 2017)

Imagine defending the galaxy with this premium 6-inch scale vehicle from the STAR WARS saga! This machine is carefully crafted with true-to-story design and elaborate detail, including a highly articulated REY (Jakku). Includes vehicle, figure, and collector stand. Available at most major retailers and on HasbroToyShop.com.

Premium Role Play

STAR WARS: THE BLACK SERIES POE DAMERON ELECTRONIC HELMET

(Ages 8 years & up/Approx. Retail Price: $79.99/Available: Fall 2017)

Put on this deluxe helmet from THE BLACK SERIES and get ready to take flight as skilled X-Wing fighter pilot POE DAMERON. Experience battle like never before with a surround sound speaker system that amplifies X-WING and TIE FIGHTER vehicle sounds and transmits communications from loveable sidekick BB-8. This unique helmet features exquisite deco and movie-accurate detail, putting collectors right in the middle of the action. Requires 3 1.5V AAA batteries, not included. Available at most major retailers and on HasbroToyShop.com.

STAR WARS: THE BLACK SERIES FORCE FX LIGHTSABER Assortment

(Ages Adult/Approx. Retail Price: $174.99/Available: Fall 2017)

The power of the Force is in your hands with the STAR WARS: THE BLACK SERIES FORCE FX LIGHTSABER! This incredibly detailed REY lightsaber features a quality metal hilt, built-in accelerometer, realistic light effects, and battle-clash sounds. Each lightsaber sold separately and includes a clear display stand. Requires 3 1.5V AA alkaline batteries, not included. Available at most major retailers and on HasbroToyShop.com.

About the author

Jorge is one of the founders and owners of the Collector's Cantina. He lives in Central MA with wife and son. He has been a fan of Star Wars since he was a kid and saw The Empire Strikes Back in theaters. Jorge is the Presidet and co-Editor of the site. He is also responsible for Event Reporting, Product Photography and Reviews, News, and Social Media Management.  

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